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Pre-Columbian Reproduction Bookends

01 Sep

These pottery and wood bookends were issued by the Schering pharmaceutical company in about 1973, to promote Schering products.  Each bookend holds a museum reproduction of a pottery piece from the Colima culture of Mexico. The original clay sculptures are about 1500 years old and show an individual scratching his skin disorders. Presumably, The Schering skin cream, Valisone, could have helped ease the medical condition, so the reproduction pieces were used to promote Valisone.

Photo of Schering Promotional Bookends

“Itch and Scratch”. Pottery and wood, height 5.5 inches. Produced in Spain. Inscription: Brand of Betamethasone Valerate, Valisone, Colima Mexico, ca 200-800 AD. Includes the crest of the Schering pharmaceutical company.

The original ceramic sculpture is pictured in the book, Precolumbian Dermatology & Cosmetology In Mexico, by Dominique D. Verut, M.D., Chanticleer Press. Inc., New York.1973. This interesting volume was also distributed as a promotional item by the Schering company.  Dr Verut, a prominent dermatologist, wrote that the skin lesions could be from tuberculosis, deep mycosis,syphilis, or tumors.

The documentation of the sculpture as featured in this volume elevates the bookends from simple Schering promotional items to unique bookends featuring precolumbian ceramics, and increases their value to all collectors interested in this subject. According to the Medipro (Marketing Company) website, eight dermatological museum reproductions were produced as Valisone promotional items, another 8 reproductions promoted the mental-health drug Etrafon.  As far as we know, none of these other reproductions were bookends.

 
 

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